It's no secret, we love brands and what better day than today to share our own love stories. For some it's a short but passionate affair, for others it's a slow, smouldering romance, here are Team Truth's 2017 loves. Spread the love peeps.
It’s the summer of 2005 and I return from a girly weekend in Madrid to my husband and soon-to-be founder of Truth. I’ve been happily working in client services, learning my craft at McCann Erickson before a two-year stint at what became Gyro International. Darren is currently senior designer and head of typography at McCann Erickson. He’s at the top of his game and respected industry-wide.
Not too long ago capturing professional-looking images was a elitist pursuit of those with an expensive SLR and later a DSLR. Then the iPhone came along. And yes, there were digital compact cameras long before, and there were even other camera phones before the iPhone. But the first iPhone changed everything, particularly the apps, and more specifically Instagram. Instagram combined the basic human instinct of showing off on social media with the ability to turn an average shot into a masterpiece.
Some people are quite open about it. Some shout it from the rooftops. Some deny it and remain in the closet. But, I know that everyone has a brand they love, and what fascinates me most is the reasons why. Is it the product? Is it the Service? Is it the way they make you feel? We all have our reasons.
With this in mind and with Valentine’s Day fast approaching I decided to ask the Truth team which brands they are feeling the love for this year. Here is what they said.
The human race's reliance on technology is nothing new. I know this. Calculators are used for basic sums. Sat Navs replace the need for any sort of map reading ability and of course these concepts serve to make our lives easier but they're making us lazy and they're making us forget that we could actually perform these simple tasks without the assistance of machines. But then why would we want to when the technology is there to do the thinking for us?
I strongly believe that great design is achieved by great people collaborating towards a common goal, and great clients get great design because they are part of that great team. The point I am making is that clients should see themselves as the facilitators of great design. A great client values design and understands its role within a business, it empowers progress and inspires people along the way. A great client can really affect the process in a positive way, with the decisions they make shaping the strategy and defining the journey.
Rewind 4 years and I'm leaving uni with liver on the brink of failure, but a head filled with ambition, I'm leaving uni with 89 other communication design graduates, from a university that's one of the 130 higher education establishments in the UK. A few quick sums tell me that's a hell of a lot of competition for a coveted design role, a role that I've just spent more money than I've ever seen learning how to do…
The valued support of our amazing clients and peers has elevated us to the dizzy heights of the No.7 on the Elite Agencies Table which means we are not only ‘excellent at what we do’ but we are also highly valued by our clients. This is clearly reflected by our position of 3rd on the Client Satisfaction Table. It is this number that really means the most to us, with client satisfaction and personal service being our priority.