Creating a cohesive brand architecture.
GC Aesthetics (GCA) was founded in 2007 and is the parent company of two leading implant manufacturers: Nagor and Eurosilicone. The Dublin-based company has more than 60 years of combined experience in implant development, manufacture and innovation.
The global organisation had a number of challenges: there was little known about GCA as a corporate brand, with Eurosilicone and Nagor operating as silo brands within the group. Operating within a B2B (healthcare) context, the group needed a cohesive brand architecture and alignment of its vision across both brands and global markets.
Global Corporate Branding
Truth was tasked with building brand equity within the GCA parent brand, transcending the core proposition of ‘Empowering Women’ to its operational brands Eurosilicone and Nagor.
In addition, the re-positioning needed to enable end-user engagement through Eurosilicone and Nagor: launching the group into consumer markets.
Truth created a brand proposition that was successfully applied to a range of key touch points, including: website design and build, patient literature, corporate communications, digital communications and social media.