A successful strategy will enhance a company’s wider marketing plan, digital profile, and contribute to the promotion of positive messaging and engagement.

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Content Strategy

The initial stage of shaping a content strategy demands a collation, review and assessment of any underlying assumptions that might inform the strategic direction. This includes brand, objectives, touch-points and the competition.


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Creative Campaigns

Social campaigns include a creative proposition to ensure consistency. This is supported by a creative-led approach across campaigns that give your brand stand-out within a social media framework.


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Social Media Roadmap

Digital landscape insight and analysis of the benefits and drawbacks of platforms available. Inclusive of a critique of competitor presence online such as platform presence, content themes, frequency and customer engagement.


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Social Media Guidelines

Governance should define everything from the brand, voice, and style guidelines to the infrastructure on which you create and host your content. To build a strong brand image consideration to brand guidelines, style and SEO should be borne in mind.


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Content Creation

Development of a quarterly content plan: capturing campaign ideas, engaging content themes and alignment with relevant calendar events and topics as well as incorporating visual creative and rich media.


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Campaign Landing Pages

Measurement of campaign activity to your on-site content enables ease of tracking and performance. Retargeting can support here, minimising bounce rate and interrupting the buying cycle.


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E-Marketing

Enhance the customer journey with personalised e-marketing sent at relevant touch points in the buying cycle increasing open and click through rate.


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Analytics & Reporting

With online marketing you have the benefit of analytics alongside social engagement and digital surveys to keep a regular pulse on brand awareness, perception, purchase intent and user trust.


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Influencer Marketing

Outreach should be ongoing and serve to raise positive awareness about a brand beyond planned monthly stories. It involves ongoing dialogue with key influencers including bloggers, vloggers, journalists and brand ambassadors.


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Blogger Outreach

 

Our outreach service is comprised of a variety of activities, which can be tailored to reach specific objectives, securing opportunities to promote your brand offer and experience whilst driving customer traffic online.


To find out how Truth can support your business objectives contact us...