Wyevale Garden Centres

Helping plant creativity in curious minds.

The Wyevale Garden Centre Group had repositioned itself as a provider of ‘joy to the garden’ and wanted to encapsulate at the same time an own-able sub-brand for children’s parties.

The ultimate objective was to define a memorable experience to allow an increase in bookings, market share, customer satisfaction and elevated brand reputation.

Truth has created a fresh approach to engage mums and dads alike, through name and brand creation of Little Diggers.

Enabling alignment to the parent brand, but with a distinctive look and feel, Truth future-proofed the identity and Little Diggers has launched into 2015 as a kid’s club across 29 hero centres.

Brand reach of over 13.5 million mums.



"We utilised our parenting brand knowledge to create a really playful and magical brand experience that both children and parents love."

Darren Scott  – Founder, Truth.




February half term saw the club launch with Busy Bee Week. Our Social media campaign to support the activity had a reach of 5.1M and the PR coverage as a result of engagement and event proposition enjoyed national, regional and online coverage; with a reach of 13.5M.