It’s our objective to excel at outstanding online experiences: engaging interfaces, thought-through user journeys and digital content that grows your brand. 

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UX Mapping

UX workshops are a great way to define your online Design Principles, understand the customer experience and unearth the core values of a product or a service. They can be visually oriented objectives that describe the personality the product should have and be wholly based on design research.


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Personas

UX personas are important for you to know who your users are and what they want to achieve. Thanks to user research and analysis of basic customer experience metrics you can use these personas to identify what a user's problem is and how you can solve it through your service or product.


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User Flow

Whenever a customer interacts with your product or service they are hiring you (paying) to get a 'job' done. A 'job' is the fundamental goal customers are trying to accomplish or problem they are trying to solve in a given situation online. The content required to meet the needs of each group or user story defines your user flow.


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Web Copy & SEO

Tone of voice is just as important online as offline. Building a lexicon to understand target audience behaviour ensures your tone is appropriate to each persona. Keywords should be incorporated into your key messages across on-site and off-site content.


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Digital Design

Our user-centric approach to digital ensures both user journeys and information architecture, alongside rich content, aligns with the vision for your brand and commercial objectives.


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Campaign Landing Pages

Measurement of campaign activity to your on-site content enables ease of tracking and performance. Retargeting can support here, minimising bounce rate and interrupting the buying cycle..


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Rich Media

Rich media is becoming ever increasingly important in the context of customer engagement. Without imagery or a visual presentation, just 10% of people will retain information - add visual and that increases to 65%. Simply by adding 'video' in an email subject line boosts open rates by 19% and click through by 65%.