It’s hard to deny that the popularity of the health and fitness market has grown substantially. From cycling to work, hitting the gym at lunch, or a 5k after work; to marathons, super marathons, triathlons, mud runs, the list goes on – in general, people seem to be embracing a more active lifestyle, this can be only a good thing can’t it?
A study found that 96% of clients believe that the creative agency market is “crowded and highly competitive”. A google search of “creative agencies uk” brings up 164,000,000 results alone! If this is the case and with so many companies vying for new work, how do clients decide on what agency to work with and what should clients look for when trying to create that successful agency relationship?
I strongly believe that great design is achieved by great people collaborating towards a common goal, and great clients get great design because they are part of that great team. The point I am making is that clients should see themselves as the facilitators of great design. A great client values design and understands its role within a business, it empowers progress and inspires people along the way. A great client can really affect the process in a positive way, with the decisions they make shaping the strategy and defining the journey.
Having spent the past 3 years agonising over the works of shakespeare for my english degree, beginning my role at truth has been a welcome change. Whilst university was an invaluable experience, the realm of academia differs somewhat from the world of work. So here are the top 5 things i have learnt in my first job after graduating.