For decades, PR professionals have tried, and more often than not failed, to capitalise on the oldest tool in the marketers’ toolbox, word-of-mouth.
From publicity stunts to celebrity endorsements, the aim of the game is to generate mass exposure. When successful, the positive buzz can take any growing business and turn it into an overnight success.
With British citizens collectively leaving the UK 72.8 million times last year to visit overseas destinations, our sense of wanderlust shows no sign of abating. In fact, our desire to broaden our horizons is increasing by 3% year on year according to the Agency of National Statistics. This increase in migrating humans has increased the strain on travel pinch points like airports, transportation and accommodation. These problematic disruptions of the status quo can often lead to hugely disruptive solutions that are born of frustration and can change an industry forever. So what can we expect if we apply a little blue-sky thinking to the way we move around our planet, and if you believe Elon Musk, potentially others.
It’s hard to deny that the popularity of the health and fitness market has grown substantially. From cycling to work, hitting the gym at lunch, or a 5k after work; to marathons, super marathons, triathlons, mud runs, the list goes on – in general, people seem to be embracing a more active lifestyle, this can be only a good thing can’t it?
A study found that 96% of clients believe that the creative agency market is “crowded and highly competitive”. A google search of “creative agencies uk” brings up 164,000,000 results alone! If this is the case and with so many companies vying for new work, how do clients decide on what agency to work with and what should clients look for when trying to create that successful agency relationship?
A study found that 96% of clients believe that the creative agency market is “crowded and highly competitive”. A Google search of “creative agencies UK” brings up 164,000,000 results alone! If this is the case and with so many companies vying for new work, how do clients decide on what agency to work with and what should clients look for when trying to create that successful agency relationship?
Here are a few things to think about before you make that all important decision!
I strongly believe that great design is achieved by great people collaborating towards a common goal, and great clients get great design because they are part of that great team. The point I am making is that clients should see themselves as the facilitators of great design. A great client values design and understands its role within a business, it empowers progress and inspires people along the way. A great client can really affect the process in a positive way, with the decisions they make shaping the strategy and defining the journey.
Over the past few years, the team here at truth have been working with high factor sunscreen brand, sunsense, to educate people in the uk about the risks of exposing their skin to ultraviolet rays.
Sunsense is a leading household sunscreen brand in australia, where regulations are amongst the most stringent in the world, however in the uk, attitudes towards tanning and sun protection are worryingly relaxed.
Having spent the past 3 years agonising over the works of shakespeare for my english degree, beginning my role at truth has been a welcome change. Whilst university was an invaluable experience, the realm of academia differs somewhat from the world of work. So here are the top 5 things i have learnt in my first job after graduating.
For us in PR, one of the many wonderful things about social media is the speed at which it can spread messages and how far it can spread them. However, somewhat conflictingly, this very thing that makes social media a PR professional’s dream is also what can make it appear daunting in the event of a PR crisis.
Cars are currently the best solution humans have managed to mass produce as a means of personal transportation since our time on earth. Ultimately they have serious flaws; pollution, congestion and consumption being the main offenders. But, they do give us the freedom to travel large distances over land in a warm, safe and dry environment.
Thou shalt worship false idols! Many modern brands have become mini-religions or achieved cult status. Social media has allowed brands to offer themselves up to be worshipped. Brands have followers, fan pages and every retweet effectively makes you a preacher for your brand of choice.The passing of the collection plate has been replaced by subscription fees, and baptism by loyalty schemes as brands encourage consumers to commit and to spread the gospel of their brand.
I love photography and i have an enormous amount of respect for the people that are good at it. It is an incredibly hard craft to learn and near impossible to master. It is a beautiful crossroads where science meets art, and the great practitioners of the art are as much skilled technicians as they are creative artists. They capture spirit and emotion and freeze it in time as an everlasting testament to that precise moment in history.