Global hospitality company appoints Truth to drive Europe growth
Valor Hospitality partners with Manchester PR agency, Truth
Truth PR has expanded its growing client portfolio with an appointment to deliver a range of PR services for global hotel management company, Valor Hospitality.
The newly formed partnership will see Truth PR, part of Manchester-based Truth Creative, retained for media outreach, profiling Valor Hospitality UK & Europe and its portfolio of hotels including global brands and independent hotels.
Truth will build brand awareness while placing Valor Hospitality at the centre of industry conversation. This includes promoting Valor’s efforts to challenge the hospitality sector’s workforce challenges through its investment in people and culture.
PR services will also include influencer outreach to target a consumer audience, with content designed to showcase hotel investments and elevated guest experiences to boost bookings and drive footfall.
Valor Hospitality manages 40 hotels in the UK, including a recent appointment to operate The Medlock, a hotel partnership between Manchester City Football Club and Radisson Hotel Group.
Vanessa Jackman, Sales and Marketing Director at Valor Hospitality UK & Europe, commented: “We’re delighted to be working with Truth as our PR partner; we share a real passion for authenticity and excellence, and the team’s results-driven approach and proactivity make them a great fit for where we’re headed. We’re confident this partnership will help us tell our story in a way that resonates and supports the next phase of Valor Hospitality’s growth.”
Lisa French, Co-Founder and Managing Director of Truth PR, adds: “At Truth PR we pride ourselves on working with clients who share our values, particularly those involving collaboration, integrity and outstanding customer service. We’re excited to bring Valor Hospitality's story to life and support the company’s impressive growth across the UK and Europe.”
Truth PR is an award-winning PR, influencer outreach and content marketing agency that forms part of Manchester-based Truth Creative. The agency operates a diverse client portfolio with sector specialisms in hospitality, F&B, residential development, property and construction, financial services, healthcare and FMCG.