The Kerid Collection

Written By Darren Scott
 

Luxury bathroom brand, Victoria + Albert (part of the House of Rohl), tasked Truth with conceptualising and developing a multi-channel campaign for the launch of its latest bathroom collection. 

Named after an Icelandic crater (Kerið) and inspired by the natural beauty and restorative qualities of geothermal waters, the Kerid Collection was designed as a spa-style centrepiece that offers a deep plunge experience at home.

 

Across print and digital, our concept focused on the rugged textures and rich earthy lifestyle imagery of Kerið’s homeland. With a goal to showcase the beauty of the collection, we used generously cropped product imagery punctuated by short, punchy headlines that echoed the simplicity of Nordic living.

 
 

Services: 

  • Launch campaign concept 

  • Campaign messaging/positioning

  • Brochure design for print and digital

  • Social media toolkit

 
Darren Scott
Next

Global hospitality company appoints Truth to drive Europe growth