COOL PR CAMPAIGNS 

Joules x Rosewood Pet Collection

  • PR launch of Joules’ pet collection in partnership with Rosewood Pet Products

  • Engaged 10 well-loved fashion and pet influencers to showcase the collection resulting in 28,000 visible engagements with an average engagement rate of 9.2%

  • Generated wide-spread product awareness and increased sales with a 56% increase in page traffic during launch week

Party Delights – World Book Day

  • Media backlinks campaign to drive website traffic during key retail calendar event

  • Press material and outreach generated 28 backlinks from media sources with a DA of 89+

  • 21.8m online reach

  • ITV This Morning coverage increased web visitors by 1038%

University Academy 92 - Global Launch

  • Organised and facilitated UA92’s launch press conference

  • Secured attendance from all major news outlets including Sky News, the BBC, the Guardian, ITV News, the Independent and Channel 4

  • Coordinated involvement of Class of 92 led by Gary Neville, Trafford Council, Bruntwood and Lancaster University

Cadent - Energy Savers

  • National media outreach campaign to raise awareness of the ESG efforts from the UK’s largest gas distribution network

  • PR tactics included surveys, consumer case studies, thought leadership and newsjacking

  • 67 pieces of coverage secured over 9 month period in national consumer media and sustainability titles.

PitPat - Dog GPS Tracker

  • Engaged top tier press outlets in the run up to Christmas to drive product sales during this key retail period

  • Generated coverage reach 32m consumers within titles such as The Times, The Sun, The Mirror and The Daily Star

  • Secured 148 backlinks from sources with a DA of 60+

SunSense - Dying for a Tan

  • Devised and delivered a guerilla marketing campaign and experiential tour to raise UK awareness of Australia’s number one sunscreen brand

  • Utilised a UV camera to reveal to £2k+ consumers the hidden skin damage caused by tanning

  • Generated 62 pieces of coverage, including ITV’s Lorraine

Kids Allowed - Win a Free Nursery Place

  • Developed a six-month press and social media campaign to increase nursery applications and support employee recruitment

  • Increased social media impressions by 547% and pushed engagement up by 765%

  • Successfully engaged Mumsnet and harnessed its newsletter and Facebook platform