COOL PR CAMPAIGNS 

A woman walking a dog with a leash in a grassy field, wearing a yellow jacket and sunglasses.

Joules x Rosewood Pet Collection

  • PR launch of Joules’ pet collection in partnership with Rosewood Pet Products

  • Engaged 10 well-loved fashion and pet influencers to showcase the collection resulting in 28,000 visible engagements with an average engagement rate of 9.2%

  • Generated wide-spread product awareness and increased sales with a 56% increase in page traffic during launch week

Two children dressed in animal costumes, one as a brown creature with horns and the other as a beige mouse, standing in front of a green background with white drawings of animals and nature, and rocks on the floor.

Party Delights – World Book Day

  • Media backlinks campaign to drive website traffic during key retail calendar event

  • Press material and outreach generated 28 backlinks from media sources with a DA of 89+

  • 21.8m online reach

  • ITV This Morning coverage increased web visitors by 1038%

A man in a suit giving an interview to a person holding a microphone labeled 'sports', while another person on the left records the interview with a camera.

University Academy 92 - Global Launch

  • Organised and facilitated UA92’s launch press conference

  • Secured attendance from all major news outlets including Sky News, the BBC, the Guardian, ITV News, the Independent and Channel 4

  • Coordinated involvement of Class of 92 led by Gary Neville, Trafford Council, Bruntwood and Lancaster University

A tablet on a white table displaying a smart home energy management screen, showing an energy efficiency rating of A+ and options for air conditioning, heater, security, and alarm. In the background, a living room with a wall-mounted television, a white cabinet, a decorative vase, and a potted plant near a window.

Cadent - Energy Savers

  • National media outreach campaign to raise awareness of the ESG efforts from the UK’s largest gas distribution network

  • PR tactics included surveys, consumer case studies, thought leadership and newsjacking

  • 67 pieces of coverage secured over 9 month period in national consumer media and sustainability titles.

A brown dog with a purple collar standing on green grass in a park with trees and cloudy sky in the background.

PitPat - Dog GPS Tracker

  • Engaged top tier press outlets in the run up to Christmas to drive product sales during this key retail period

  • Generated coverage reach 32m consumers within titles such as The Times, The Sun, The Mirror and The Daily Star

  • Secured 148 backlinks from sources with a DA of 60+

A split image with a woman's face. The left side shows her natural skin tone and makeup, asking 'Are you dying'; the right side shows her face in blue tones, asking 'you for a tan?'. The SunSense logo is in the bottom left corner.

SunSense - Dying for a Tan

  • Devised and delivered a guerilla marketing campaign and experiential tour to raise UK awareness of Australia’s number one sunscreen brand

  • Utilised a UV camera to reveal to £2k+ consumers the hidden skin damage caused by tanning

  • Generated 62 pieces of coverage, including ITV’s Lorraine

A young girl with her hair in a bun sitting on a playground swing, facing away, in a park with green trees in the background.

Kids Allowed - Win a Free Nursery Place

  • Developed a six-month press and social media campaign to increase nursery applications and support employee recruitment

  • Increased social media impressions by 547% and pushed engagement up by 765%

  • Successfully engaged Mumsnet and harnessed its newsletter and Facebook platform