Increasing demand for British Style.
As a business founded on countryside fashion brands, Country Attire looked to Truth to re-define its proposition enabling the business objective for aggressive growth and new high-end re-sale brand attraction to its retail website.
As a family business Country Attire was targeted to transition itself from a portfolio of nine brands selling internationally to one of in excess of 150 brands within 18 months, requiring all the associated and elevated criteria associated with premium luxury consumer brands.
As such, the brand was inextricably linked both in experience and visual definition to the countryside. Truth embraced this equity and transformed the brand proposition into one defining the Essence of British Style; enabling British tailoring and fashion to attract global brands and consumers who embrace the UK style stakes as a country.
Truth has worked as an extension of the board at Country Attire to deliver a re-defined brand experience, own-able brand photography, UX interrogation and delivery of a new website design, consistent tone of voice, brand guidelines, social media strategy, own-label launch, and in depth consumer research to re-define the brand's CRM strategy.
Brand repositioning boosted brand portfolio from nine to 150 within 18 months.
Best independent website at global online Etail Awards, 2013.
The Country Attire branding needed to be more aligned with the brands they represent. It is essential they demonstrate a good understanding of design quality and taste.
Darren Scott – Founder, Truth.
"Truth was the only local agency in the North West invited to pitch alongside bigger London agencies, and I have to admit that I was uncertain from the outset before meeting Jo and Darren, if a local agency would have the experience and competences required to compete."
"From the outset the brief given to Truth was researched to ensure every element left no consideration unanswered in their final pitch. From my experience of dealing with agencies in a not insubstantial period of forty years in the Retail Luxury Branded Industry I have to state that the presentation made by Truth ranked within the top five of those I have decided to appoint.
Their presentation easily outshone their rival London competitors leading to a successful appointment. The process that followed was both rigorous and to time, beating all set targets within the timeline for the projects.
This then led to the appointment of Truth in a far wider engagement to Country Attire Limited in the months that followed, effectively becoming the brand guardians to all things creative."