Making Corrie Commercial.

ITV was looking for a Manchester-based design agency that could deliver the guideline infrastructure for its Coronation Street licensees. Having experienced uplift in licensed branding from the 50-year anniversary, ITV wanted to continue this revenue stream ensuring that the off screen experience reflected the on screen one.

Truth evolved the original brand mark and developed new visual identity to support it. We also developed a comprehensive guide to the branding to provide consistency, defined assets and product examples.

Anniversary Branding


"Coronation Street is a British institution and is adored by millions every week. We were so proud to be asked to be part of the history of not only an icon of Manchester, but of pop culture in general."

Darren Scott – Founder, Truth.


Product Packaging