Amir Khan Brand Identity
Amir Khan gives Reebok a targeted youth appeal in the UK. With the Adidas buyout and subsequent re-brand from the States: the new corporate identity didn’t complement Khan’s appeal or positioning.
Truth was tasked with creating a ‘visual language’ to ensure resonance with the target audience. The AK logo, typography and photography provided the assets to support Reebok’s appeal in-store and online.
Branding, Photography, Product Design, Packaging, Point of Sale, Copywriting, Literature and Digital.
Consistent branding and visual language enabled an increase in retail selling space within national stores Sports Direct and JJB, plus greater trade opportunity through independent retailers.
Truth also created an extensive bank of images to support the launch of the new Amir Khan Range launch and ensure resonance with the target audience.
This includes shooting Amir on location as well a photographing the entire product range for launch materials.
The creation of the AK photography provided the assets to support Reebok’s appeal in-store and online.