Manchester-based brand storytelling agency, Truth, has extended its 5-year relationship with Rosewood Pet Products to support the company with a wide range of digital and content marketing services.
Work includes delivery of consumer-facing PR and social media campaigns, blogger outreach and the provision of a 24/7 press office function. Truth is also currently developing and enhancing Rosewood’s website to improve the user interface and experience and promote greater brand consistency.
The additional remit builds on Truth’s long-standing partnership with Rosewood, which has previously involved rebranding its global packaging, creating new product identities, designing corporate literature and relaunching the trade customer ‘Market Place’ section on the website.
With Truth’s support, Rosewood has seen a 74% increase in social media followers, is enjoying an average engagement of 5% and has reached over 8,500 people with its last three Facebook competitions. Average dwell time on the website’s ‘Market Place’ section has increased by 40%.
Integrated brand storytelling agency, Truth, offers design, digital and PR services to global, national and regional clients. It employs 16 people and was established in 2006.