It's no secret, we love brands and what better day than today to share our own love stories. For some it's a short but passionate affair, for others it's a slow, smouldering romance, here are Team Truth's 2017 loves. Spread the love peeps.
Not too long ago capturing professional-looking images was a elitist pursuit of those with an expensive SLR and later a DSLR. Then the iPhone came along. And yes, there were digital compact cameras long before, and there were even other camera phones before the iPhone. But the first iPhone changed everything, particularly the apps, and more specifically Instagram. Instagram combined the basic human instinct of showing off on social media with the ability to turn an average shot into a masterpiece.
Many modern brands have become mini-religions or achieved cult status. Social media has allowed brands to offer themselves up to be worshipped.
Brands have followers, fan pages and every retweet effectively makes you a preacher for your brand of choice.The passing of the collection plate has been replaced by subscription fees, and baptism by loyalty schemes as brands encourage consumers to commit and to spread the gospel of their brand.
On a recent car trip my six year old son, Dylan, recently pointed out to me that he recognised a Sainsbury’s store, ‘because Sainsbury’s is orange’. Being a brand whore this intrigued me and I decided to quiz him further on other brands, and more specifically supermarkets. What colour is Waitrose I asked? ‘Green daddy, dark green’, he replied. ‘And Morrisons?’, ’Yellow daddy, and green too, but just a bit’, he replied. Asda? ‘Green’. Marks & Spencer? ‘Dark green as well, I know because grandma goes there’.
As the age-old professional saying goes ‘never work with children or animals’, a mantra I have managed to stick to over the past 15 years despite actually having a very fond attachment to both now. It’s probably a well and truly justified piece of business advice, as nothing ever goes to plan with a whole host of potential issues to deal with from tears and tantrums to pooing and peeing.
It amuses me (and baffles me) how little understanding so many people have about the role of designers and design agencies. I have been asked so many times – but what do you actually do? So I want to explain one of the most important ways in which design agencies support businesses – through growing and developing brand identity.