Truth

Has Instagram killed the art of photography?

Has Instagram killed the art of photography?

Not too long ago capturing professional-looking images was a elitist pursuit of those with an expensive SLR and later a DSLR. Then the iPhone came along. And yes, there were digital compact cameras long before, and there were even other camera phones before the iPhone. But the first iPhone changed everything, particularly the apps, and more specifically Instagram. Instagram combined the basic human instinct of showing off on social media with the ability to turn an average shot into a masterpiece. 

Should Tesco rebrand?

Should Tesco rebrand?

On a recent car trip my six year old son, Dylan, recently pointed out to me that he recognised a Sainsbury’s store, ‘because Sainsbury’s is orange’. Being a brand whore this intrigued me and I decided to quiz him further on other brands, and more specifically supermarkets. What colour is Waitrose I asked? ‘Green daddy, dark green’, he replied.  ‘And Morrisons?’, ’Yellow daddy, and green too, but just a bit’, he replied. Asda? ‘Green’. Marks & Spencer? ‘Dark green as well, I know because grandma goes there’.

Getting kids to dig it!

Getting kids to dig it!

As the age-old professional saying goes ‘never work with children or animals’, a mantra I have managed to stick to over the past 15 years despite actually having a very fond attachment to both now. It’s probably a well and truly justified piece of business advice, as nothing ever goes to plan with a whole host of potential issues to deal with from tears and tantrums to pooing and peeing.