Defining the future of global aesthetics.

Bridging strategy, stakeholders, and education.

In a highly competitive landscape, the real battleground is adoption.

At Truth, we solve these challenges through a dual-focus methodology:

Strategic brand positioning.
Crafting distinct, compelling identities that cut through the noise.

Educational engagement.
Designing intuitive, centralised learning platforms and tools that drive HCP brand adoption and commercial exposure.

Truth Labs™ – fast-tracking stakeholder alignment.

Get strategic clarity and global consensus in just 4 hours.

We harnessed Truth Labs to develop distinct, non-competing brand positioning for five of Sinclair’s flagship brands: Silhouette, Ellansé, Perfectha, MaiLi, and Lanluma, laying the foundation for highly successful global campaign activations.

Truth Labs was pivotal in driving Dermalux’s strategic push to establish new global markets for its portfolio, unifying stakeholders and defining the path forward in a single, high-impact sprint.

Transforming global aesthetics brands.

Browse selected projects.

Sinclair College

Revolutionising HCP education and cross-selling.
To support Sinclair’s rapidly expanding portfolio, we re-branded Sinclair College, its global educational arm for HCPs. The primary goal? Educate and engage practitioners to drive brand adoption and loyalty.
The Results: In just a 6-month period, Sinclair College achieved 11,500 users (a +118% YoY growth) across 5 languages, generating 553,851 digital page views with high-engagement, non-bounce sessions.
Sinclair Collagen Connector

We designed and launched this global interactive tool.
Providing a centralised platform accessible to all local markets, it supports the educational need for treatment stacking while fulfilling a commercial imperative: providing seamless exposure to Sinclair’s full portfolio of injectables, threads, and EBDs.
GC Aesthetics

Corporate alignment and patient conversion.
When GC Aesthetics faced market erosion and internal cannibalisation between its product brands, Nagor and Eurosilicone, Truth stepped in to strategically align the portfolio.

We elevated the parent corporate brand to create a unified, powerful market presence. To support the full funnel, we also devised the GCA Academy (the brand's educational arm) and Business Boost (a strategic initiative specifically designed to support HCPs with the patient conversion piece).