Sinclair
A global rebrand for a marketplace innovator.
Established in 1971, Sinclair is a global aesthetics business, driven by a primary purpose to transform customer confidence and has been on a hugely ambitious journey following its acquisition by Huadong Medicine Aesthetics Investment (Hong Kong) Limited in 2018.
With an in-house commercial infrastructure, including manufacturing and a network of distributors, Sinclair is a forward-thinking organisation that is committed to providing comprehensive training for its healthcare professionals through Sinclair College.
With products already sold in 55 countries, the company is striving to become the dominant player across the world, offering unrivalled product placement, injectable and device innovation and long-lasting, consumer-focused products.
How we did it…
Sinclair asked Truth to develop its corporate brand positioning alongside a new identity to facilitate transfer of equity to new or acquired product brands, whilst providing a platform for longer-term growth, talent attraction and corporate responsibility.
Truth began the transformation with a virtual Brand Lab™ enabling all key stakeholders across the organisation to input globally and inform the direction of the brand.
Services
Brand Lab.
Brand Positioning.
Corporate Identity.
Tone of Voice.
Copywriting.
Social Media Strategy.
Photography.
Film and Motion.
Design for Print.
Launch Campaign.
Corporate Guidelines.
Stakeholder Presentation in-country.
“The team at Truth, led by Jo, supported our global teams with stakeholder engagement through the Brand Lab product. This foundation allowed Truth to develop the brand identity to match our global ambition and cement our place as a serious worldwide aesthetics brand.”
Global Head of Marketing – Emilie Croissant.