Ellansé

Uncovering the Secret to Facial Rejuvenation.

Owned by global aesthetics business Sinclair, Ellansé is a dual-action, collagen-stimulating filler that instantly restores contours whilst promoting own collagen production over time.

A minimalist line drawing of a leaf on a tan background.

As an established product, physicians and injectors didn’t know that Ellansé offers both skin quality and instant improvement in the market.

Coinciding with its launch in the Chinese market, Sinclair tasked Truth with consolidating the brand proposition (using scientific insight) and evolving its identity to support both commercial and growth targets within a B2B context.

Swatches of paint colors labeled with names such as 'Dune Gold,' 'Dusky Honey,' and 'Oaken Bronze.'
A woman with straight brown hair, fair skin, and blue eyes smiling, wearing a white top, against a warm tan background with a quote about subtle differences and good news.
A smiling woman with shoulder-length brown hair, wearing a white turtleneck sweater, photographed against a solid light brown background. On the right side, there is a quote reading, "My face looks more defined and my skin feels so much younger!" in white text.
Screenshot of a website offering facial rejuvenation treatments, featuring images of smiling women and text about collagen and skin health.
A digital marketing brochure titled "Your Aftercare Guide" by Ellanse, alongside an image of a woman with dark hair wearing a black leather top, sitting on a beige sofa in a bright room with large windows and tartan-patterned pillows.

Services

Brand Lab™ & Proposition

Design for Print & Digital

New Brand Identity

Brand Guidelines

Case Study Filming

Sales Collateral

Photography

Cover page of a guide titled "Identity Guidelines" with a brown background and white text, featuring a minimalist leaf logo.
A beauty magazine with a cover featuring a woman with blonde hair wearing a brown sweater and smiling. Inside pages show a woman with dark hair in medical attire and various before-and-after images of her face, with an orange background.
A smiling woman with dark hair and earrings sitting indoors near a large window, dressed in a light green top.
A beige and brown box with a gold logo on top. A brown paper bag with similar gold and brown design elements is next to it.

“Revitalising a brand and staying true to its initial vision is never an easy task, but we managed to do it with Truth. They understood the brand and allowed us to capture everything that was needed to consolidate our brand proposition and evolve the identity of Ellansé. Now the brand shines worldwide and it couldn’t have happened without Truth.”

Brand Manager, Alexandre Vintila.

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