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SEO – it’s easy, isn’t it?

SEO – it’s easy, isn’t it?

Somebody asked me recently if their website should have SEO in it. (Or ‘Essy-Oh’ was actually what was queried). My answer was of course ‘Well, yes’ (obviously). After all there’s little point having a website that isn’t optimised (or Essy-oh’d - a term I am now rather fond of); it would be rather like writing a book and not putting it on Amazon.