A four-cornered approach to full circle service.

LIMA had ambitions to grow its customer base through engagement with enterprise organisations; enabling a focus on an op-ex model. LIMA needed to re-assess its external proposition to generate consistency, value-points and outreach opportunities for net-new business.

Brand Strategy


What we did:

– Brand Audit & Competitor Insight.
– Customer Research.
– Stakeholder Engagement.
– Brand Proposition.
– Brand Identity.
– Customer Value Proposition.
– Sales Proposition.
– Web Design & Development.
– Internal Launch Communications.
– Social Media Campaign.
– Motion Animation.
– Photography.
– Tone of Voice.

How we did it:

Truth developed a new identity formed around a new LIMA methodology, which is shaped around individual business needs – benefit over product solution. To create a point of difference in the marketplace and position LIMA as thought-leaders, we demonstrated that the business works smart.

Having a unique process or methodology underlined its commitment to understanding customer requirements and facilitated not only dialogue at SMB level, but also repeat purchase opportunity.



Brand Identity