Salford Business School
Making the difference for SBS
Truth was appointed to deliver the SBS brand; ensuring a distinctive and alternative proposition from its regional counterpart MBS, whilst delivering a suite of touchpoints throughout the decision making journey to ensure: consistency of brand experience, visual engagement to enable a wider audience reach, and alignment to the new positioning with the School’s brand mission; centered on worldwide business transformation and entrepreneurial opportunity.
Truth’s concepts focused on the core reason entrepreneurs are motivated to study higher education. They want to stand out, and gain an edge, with the ultimate goal of achieving a higher role. To execute this we created a unique language style, which challenges potential students to be better than the rest, to be the difference, and Salford is where transformation begins.