JLS - Just Love Safe
Durex asked Truth to create a sub-brand for JLS-endorsed packs ensuring alignment with JLS branding and mandatory Durex pack requirements.
Truth worked closely with the marketing team to deliver a
dual-branded solution aligning the values of both.
The JLS management team provided tight parameters, and our challenge was to ensure visibility on shelf balanced with a responsible standpoint from Durex.
The individual band member 3-pack condom range generated massive brand awareness and supported charity funds. 2012 saw the extension of the range to a single 3-pack and a larger 12-pack.