Clive Christian

Clive Christian Furniture Company has built an enviable reputation for its range of exclusive luxury furnishings and interiors.

The business has enjoyed considerable commercial and critical success during its 40-year history.

The business engaged Truth to decouple the furniture brand from the sister perfume brand, and offer clarity to the proposition. Truth created a unique standalone identity, whilst retaining aspects of the current brand, notably the heraldic symbol of the lion – aligning with the brand positioning of ‘Unapologetically British’. The company wanted to creatively engage with end-users, interior designers and architects across the globe.

Brand Identity

What we did:

– Brand Identity.
– Brand Guidelines.
– Web Design & Development.
– Corporate Stationery.
– Brand Book.
– Literature.
– Advertising.
– Digital Branding.
– Personal Branding.
– Retail Signage.
– Photography.
– Film.
– Print & Production.

How we did it:

We created a unique brand identity that was easily identifiable as Clive Christian Furniture Company, communicating luxury and traditional English craftsmanship.

The identity retains its pedigree, yet functions in a modern, digital context. The website, now fully customised with a bespoke CMS, enables client control of content; whilst the global marketing is produced consistently and inline with the luxury, high-end positioning the brand deserves.

The brand has been well received by showrooms globally, and both B2B and B2C clientele. Results are ongoing.