We helped Campanile identify their core strengths and return to the origins of the business – french hospitality.
Campanile – part of the Louvre Hotels Group, based in Paris – is a mid-to-low budget hotel chain offering rooms at affordable prices, in 18 UK locations, as well as across 10 different countries.
The UK team was keen to adapt the wider brand identity in the local market, and Truth were briefed with the objective of driving footfall to the hotel, restaurant and bar, increasing sales and ensuring customers are booking “Far more than a room.”
Restaurant Brand Identity
What we did:
– Sub-brand Identity.
– Design for Print & Literature.
– Tactical Point of Sale.
– Rich Media Design & Production.
– Interior Branding.
– Tone of Voice.
– Product Branding.
– Live Action Film.
– Internal Comms.
How we did it:
Truth carried out research to determine inhibitors to hotel customers dining at on-site establishments. Perception of quality was a key barrier so Truth looked to increase this by giving the restaurant its own identity and personality.
By going back to the brand’s roots and heritage, Café Campanile was created, a destination within the hotel that with its French hospitality and world flavours would entice customers to dine there.
"As a business with its origins firmly rooted in France, there is always going to be high expectations of the hospitality. The food, the drinks and the service had to become the foundations for the whole experience. We had to get the basics right and deliver them to the customer in a way that was friendly and informal, yet with the very high standards expected of any French restaurant."
Darren Scott – Founder, Truth