The Elephant

Transforming a local landmark.

Linked to Liberty Tavern, The Elephant was already a well known pub in the picturesque village of Woolton. Truth was briefed to evolve the identity inspired by the existing iconic signage, supporting the business objective to develop a destination venue in the local area.

Working with celebrity chef Simon Rimmer, Truth developed The Elephant brand including on-site customer touch-points, print and digital art direction.



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The Elephant has supported growth alongside Liberty Tavern with 20% uplift in the first trading quarter.