Rosewood Tail Twisters

Pet treat humanisation in Tesco stores.

Rosewood Pet Products presented a concept to Tesco around the theme of a ‘humanisation shelf’. The idea centred on providing pets with products that could be perceived as human consumption products.

Rosewood hadn’t traded with Tesco on pet treats, and the critical opportunity with the national grocer to supply a full treat range ensued a bespoke brand and packaging brief to convert the new buyer to listing orders.

Truth developed a brand identity ‘Tail Twisters’ demonstrated on-pack and fully aligned with the humanisation of pet foods concept.



Tesco has ordered eight lines across 250 of its nationwide stores.