Rowan
Brand growth for executive search.
Rowan is focused on specifically supporting the SME market to uncover the future vision of its clients’ business. Once it understands goals and helps define growth; the business researches, searches and selects a leadership team that can deliver value. The business was looking to consolidate its proposition, giving a different perspective on board-level search and recruitment, whilst enabling the brand foundations for longer-term growth.
Truth evolved Rowan’s existing identity beyond a logo, to wholly reflect the business offer and personality.
Branding
We worked closely with the client, interviewing its customer base and developing a compelling value proposition, brand proposition and full brand identity system.
What we did:
– Brand Proposition
– Brand Identity
– Brand Guidelines
– Product Strategy (loyalty, content, awards)
– Healthcare Professionals Brand Development
– Publication Design
– Packaging Design
– Website UX / UI
– App Design
