Reebok Pump 20 Anniversary

Celebrating a fashion icon.

The creation of UK specific guidelines and Party Launch materials to support the 20th Anniversary of the iconic Pump shoe.

Truth designed and delivered cost-conscious materials without compromising the collectable, premium feel that the client wanted to achieve for the exclusive Shoreditch based launch party.

Our design and production of the limited edition brochure was hugely successful and achieved the collectable status we aimed for, with brochures being traded on ebay the day following the event.

Limited Edition Collectable Literature



"It was an honour to be involved in celebrating 20 years of such an icon of popular culture. I grew up with the product and it set a benchmark in footwear technology."

Darren Scott – Founder, Truth.


More work:

Retail – Fashion – B2B