Client News Darren Scott Client News Darren Scott

GC Aesthetics BBC interview

GC Aesthetics CEO Ayse Kocak talks about her views on women in business. Ayse is the first woman in the world to head up a breast implant manufacturing business and is passionate about supporting women across the globe to make more informed decisions about what breast implants they choose.

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The Death of Typography?

As a creative director I get to cast my eye over my fair share of portfolios from fellow creatives and I am often asked for my opinion on the contents. Lately I have found myself increasingly at a loss for words as I attempt to sugarcoat my response. The reality is; I am often left deeply saddened by the amount of students and young designers that simply neglect typography and don’t actually know an ampersand from their elbow.

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Truth Founder, Darren Scott Interview.

This is a copy of a recent interview with Truth Creative Director – Darren Scott by The Salford Type Foundry. 

Darren’s typographic journey began, as detailed below, when, as a student, his first typeface Berlin(er), was chosen by Neville Brody to be included in the seminal publication Fuse (15).

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Why is client servicing so integral to agencies?

There’s no denying the importance of the  your customer has. So as an agency that creates brands and the experience of them, our own customer know-how is paramount to any level of success.

Many agencies often miss the importance of client servicing, but to enable a high level of client retention, it must be an integrated aspect of any agency offer.

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