Truth Labs™ use a similar process to the popular Design Sprint methodology developed by Google to rapidly develop and launch new products. However, instead of focusing on NPD, Truth Labs are a highly effective way to solve complex business problems, develop engaging brand strategies and create bullet-proof brand experiences.

As a design company – Truth focuses on creating unique brand identities, and developing intuitive user experiences – our design solutions often have a significant impact on a company's success. We often work with our clients at board level as it allows us to inject design thinking into the mix from the start, yet we still find some Brand Managers are reluctant to put you in front of the board. So, what benefits can really be gained from letting design have a seat at the top table?

I have worked with many clients over the years who request a design solution that is ‘simple’, but it is rare to find one that truly has the stomach to see it through when faced with the reality of what they are wishing for. You see, simplicity is not simple at all, it is hard, in fact it is way beyond hard. Why? Because simplicity is not a fixed process it is an ongoing mindset that requires the type of uncomfortable sacrifices that will take most conventional marketeers and business owners so far out of their comfort zone their accent changes.

Cybit’s new name and brand profile unite the expertise and proven legacy of Newcastle-headquartered IT solutions cloud migration and data and analytics specialist, Perfect Image; Berkshire-based IT support provider, Technique; and cyber security specialist, Cyphra in Belfast. The companies previously operated under the holding company, Pixel Group.

A brand is often thought of as a logo.
It’s very true that a logo is an integral part of any brand and should be a badge of honour, but a brand is so much more than this.

A brand is the clothes your organisation wears. It encompasses every single aspect of your operation, and the touch-points of your organisation to both customers and internal teams.

It includes your visual identity, but also how you do business and what you deliver in terms of products, services and most importantly, experience.

A brand is often thought of as a logo.
It’s very true that a logo is an integral part of any brand and should be a badge of honour, but a brand is so much more than this.

A brand is the clothes your organisation wears. It encompasses every single aspect of your operation, and the touch-points of your organisation to both customers and internal teams.

It includes your visual identity, but also how you do business and what you deliver in terms of products, services and most importantly, experience.

Following Sinclair Pharma’s participation in a Truth Creative Brand Lab, the team at Truth has developed a new brand identity - Sinclair - and the business is in the process of implementing the change.

As a father of two children – one in high school and one in junior school – I often get frustrated with some of the subjects that they are being taught in school. When I ask my kids how their school day went, I often get the reply of ‘borrrrrrring!’ and ‘I don’t see why we have to learn about…’ now you can insert the standard things we all probably said as a student here – for example; Shakespeare, algebra, drama, religion, and dance. Yes, we have all been there, but on reflection these WERE things I said as a child, and I am over 30 years out of high school. So what has changed? Well, the world certainly has, our approach to life certainly has, and the world of work and the roles within it are completely different. So why has The National Curriculum for England, which the Education Reform Act first introduced in 1988 not re-focussed its priorities in line with societal needs?

Five ways to drive engagement in independent schools.

Now just to be clear, I have never met James Dyson, I don’t know him, but I do like him. My perception of him is largely based on my experience of using the innovative products designed and developed by his company – Dyson. I own one of his distinctive Vacuum cleaners which I am careful not to call by my usual term of ‘a Hoover’. Does anyone actually say ‘I Dysoned the living room’. No, probably not, but if anyone is going to replace Hoover as the general term for a vacuum cleaner, it will likely be Dyson. His drive to improve and reinvent the less glamorous, but no less important everyday technologies is commendable. I also find his passion for simple, highly functional human centred design really inspiring.

As designers, there is always a temptation to design products, spaces, experiences or branding that we would want ourselves and our peers will respect us for. This approach can often lead to beautifully designed solutions that brilliantly solve the wrong problem. The result is a product that has an initial wow factor, but totally misses the mark when it comes to solving the real underlying issues that need to be addressed. Consumers rush to engage or adopt the newly created piece of eye candy, only to be left disappointed or underwhelmed by the dream they were sold. The inevitable backlash from any bad design is often very expensive and sometimes catastrophic and underlines the maxim that bad design is significantly more expensive than good design.

What can you learn from the triumphs and successes of the world’s biggest brands? Take a look and then speak to Truth about bringing your big brand ambitions to life.

Truth Creative has supported UA92 with the launch of Make It For Real (MIFR).

Companies with a strong employer brand see 50% more applicants (Source: LinkedIn) compared with those who don’t. But what is employer branding and why is it different from a company brand?

In reality, both employer brand and core brand are interlinked – but they do have autonomy. Whilst your core brand should reflect your business and its objectives, it should also resonate with your consumer audience. It should give them a compelling reason to believe what you have to say is true and should reflect the whole buying experience: from online research, to customer services, to product and aftersales.

Manchester based creative agency Truth Creative has supported the brand launch of My First Five Years, an upcoming parenting guidance app from Early Years entrepreneur Jennie Johnson MBE.

Truth Creative hosted a pro bono Brand Lab with the Foundation 92 team, enabling them to participate in an exercise to understand the best way to maximise the impact of the charity’s engagement with key stakeholders.

In the second quarter of 2020, we were approached by a global pharmaceutical business to shape the brand positioning for four products within its portfolio.

Digital consumption has never been more prevalent than it is now. Over the past 12 months, we saw remarkable levels of global growth with social media delivering some of the most impressive numbers. Users increased by more than 13% and almost half a billion users joined social media, taking the global total to 4.2 billion in early 2021.

International executive search consultancy Hedley May recruited Truth Creative to develop a distinctive brand proposition and identity that will help to define its place in the global market.

Truth Creative delivers brand identity and strategy for AIM-listed Time Finance.