influencers

What We Can All Learn From Beauty / Fashion PR And The Rise Of The Influencer?

What We Can All Learn From Beauty / Fashion PR And The Rise Of The Influencer?

For decades, PR professionals have tried, and more often than not failed, to capitalise on the oldest tool in the marketers’ toolbox, word-of-mouth. 

From publicity stunts to celebrity endorsements, the aim of the game is to generate mass exposure. When successful, the positive buzz can take any growing business and turn it into an overnight success.