Family-run brewery, ROBINSONS is undergoing a company-wide rebrand commencing with a new logo design by Truth Creative; a design, PR and digital agency based in Manchester.
The brand revamp comes as Robinsons prepares for its biggest investment into its 300-plus pub estate to date. This includes fresh pub signage as well as new pump clips, bottle labels, merchandise and literature and a newly designed corporate website.
“We have modernised, refined and simplified the brand mark to be bolder, more dynamic and future proofed. The new brand identity is therefore distinctive without detracting from the Unicorn motif, which has formed the backbone of Robinsons’ respected lineage and represents the company’s values as an independent family brewer.
Likewise, we have harnessed the colour copper because as a material it is intertwined with the craft of brewing and beer. It also has a strong presence throughout Robinsons’ Visitor Centre, including the reconditioned Copper vessel which served the brewery for more than 80 years.”
Darren Scott – Founder and Creative Partner, Truth.