Wonder Powder by Issviva
Since its launch in 2022, Issviva has built a reputation for supporting women through every stage of menopause.
Combining science-backed products with a free, thriving online community, the brand fosters genuine emotional wellbeing. But as any brand committed to long-term success knows, evolution is key.
Against the backdrop of a crowded, fast-moving menopause wellness market, Issviva tasked Truth with shaping the identity of its latest product: an holistic powder that builds metabolic, muscular and cognitive resilience.
The challenge
The new product is a category-defying formula that tackles menopause weight gain while restoring what changes beneath the surface. It speaks directly to the needs of the modern consumer: active, forward-thinking women looking for an easy way to increase their protein intake, improve fitness, and promote longevity without the fuss.
From naming conventions through to the launch toolkit, our challenge was to position this standalone product at the premium end of Issviva’s offering, whilst ensuring it felt accessible, effortless, and mass-market in its appeal.
The solution
The new product required a name and core messaging framework that felt liberating, not clinical. The solution? Wonder Powder.
Once we’d established the naming, it was time to devise a messaging playbook, equipping the Issviva team with a suite of messaging ready for the product launch. Spanning across touchpoints including packaging, educational literature, and social media, the messaging frames Wonder Powder as an effortless integration into daily life, a comprehensive support that literally and figuratively dissolves into everyday routines.
Following copy approval, we required a packaging solution that addressed how Wonder Powder could sit alongside Issviva’s current supplement range, whilst clearly differentiating it as a standalone product.
Our packaging design takes cues from Issviva’s premium PLUS+ range, whilst an ombre gradient and metallic finish further elevates the premium feel. Understanding what consumers look for on the shelf, the front of the pack pulls out the key protein and calorie figures, whilst the back offers a full ingredient benefit matrix.
Alongside the packaging, we developed an unboxing experience for online orders. Using copy from the messaging playbook, we designed an educational booklet to be included with each order, introducing the product, as well as the wider Issviva community and brand.
To ensure a seamless rollout, we also supported Issviva with a Wonder Powder toolkit, empowering the Issviva team to confidently use or create assets and communications throughout the launch.
Services:
Naming conventions
Product messaging and positioning
Packaging design
Educational collateral design
Digital marketing
Marketing toolkit