Reebok EasyTone

Truth re-designed the global executions of EasyTone to work on a local level in the UK.

The result was a completely new ‘look & feel’ with a more appropriate tone of voice, and colour palette. Delivery included the application and delivery of retailer specific Point of Sale (for high-street retailers John Lewis, JJB, JD Sports, Sports Direct, as well as independents), Sales Collateral, plus National and Regional Press in newsprint and the glossies. 

Brand Identity


"Awareness of the brand, product, and delivering increased footfall, provided a sales uplift of 300%. Add TV to the mix, and sales soared by 1000%."