Cybit Logo 3 (0-00-00-00).png

 

 

Cybit

A new identity for an ambitious tech group.

Perfect Image (as it was known pre re-brand) provides IT solutions across cloud migration, IT infrastructure, managed services, data analytics and cybersecurity. As a strategic partner, it does this with a consultation-first approach to deliver the best products and services for its customers. With a team of highly skilled and talented individuals, Cybit works with customers to help them meet their growth plans, supported by the best IT solutions to facilitate ambition.

A digital illustration of a white medical cross inside a white circle on a blue background.
A woman with glasses smiling and holding a tablet, with the Cybit logo and text overlayed on the image.
Three digital screens or cards with design and text. The first shows a woman smiling with the text "Flexible tech for your business." The second displays a cloud icon with the text "Our head is in clouds, so you don't have to be." The third says "complex made simple" with stylized red shapes.

Truth was tasked with creating a new name and a new brand identity for the ambitious multi-disciplinary tech group formed through acquisition.

The new brand enables Cybit to incorporate its three legacy businesses within a unified branding structure, supporting it in becoming a UK-wide security, cloud and data-focused Managed Services Provider.

Illustration of technology and cybersecurity icons including gears, shield, cloud, magnifying glass, graph, and download arrow on a dark blue background.

We have created a technical, knowledgable brand centred on simplicity in approach and service.

Close-up of red brochures with white text and the Cybit logo, stacked on a blue surface with a purple background.
An open brochure or booklet with a photograph of three women collaborating and smiling, and text about consulting and development services. The background is a vibrant gradient of purple and red.
Red delivery van with blue and white graphics, displaying the text 'Flexible tech for your business' and the Cybit logo, against a blue background.

Services

Brand Audit

Brand Lab & Proposition

Brand Naming

Brand Identity

Brand Guidelines

Messaging Playbook

Launch Campaign

eMarketing

Internal comms

Social Media

Tablet displaying a website with a woman holding a tablet, smiling, and sitting in a meeting room with blurred people in the background. The website has a red and white logo 'Cybit' and the headline 'Flexible tech for your business'.
Close-up of a mannequin wearing a black shirt with red accents, including a red collar and buttons, against a purple background.
Close-up of a graphic showing a person with glasses and curly hair on a red badge, attached to a lanyard, with a blue background. The badge displays the text 'Technical Analyst' and is part of a larger design related to technology analysis.


“We required a rebrand which reflected our three founding businesses' rich history and bold future ambitions. Thanks to Truth Creative, Cybit is now ready for its next exciting chapter.”

Cybit Group Marketing Director, Emma Markey.

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