Blackrock

Building a new brand and proposition for a popular workwear range.

Rodo is a decorating accessories, clothing and Personal Protection Equipment (PPE) producer which has been trading for more than 90 years.

Clothing and PPE is a growing offer for Rodo, with clothing and PPE ranges in five core categories: Blackrock footwear, safety footwear, gloves, high visibility clothing and other PPE (masks, ear defence and eye protection).

Blackrock logo with a pink hexagon containing a white letter B, and the text 'BLACKROCK' in white capital letters on a black background.
Red background with the WhiteRock logo and text displayed.
Construction worker adjusting scaffolding, wearing orange safety vest and gray gloves.
A construction worker in a yellow high-visibility jacket, wearing a yellow beanie and holding a power saw, standing in front of a partly built brick wall under a cloudy sky.

Rodo wanted Truth’s support to improve the perception of the Blackrock brand among professional users and distributors to a level that reflects product quality.

Truth Creative produced an updated brand proposition for Blackrock, relaunching the brand to support Rodo in  building on its success in an increasingly competitive marketplace.

A person wearing camouflage pants and black high-performance tactical boots standing on rocks in front of a metal railing background.
A person in camouflage military uniform standing with arms crossed in front of a tall metal fence topped with barbed wire, in a dark and industrial setting.
A colorful infographic showing four sections with different protective qualities. The top left section is blue with white text, labeled "Clean" with a subtitle "Hygienic Protection." The top right section is beige with white text, labeled "Dry" with a subtitle "Waterproof." The bottom left section is teal with white text, labeled "Light" with a subtitle "Metal-Free Protection." The bottom right section is orange with white text, labeled "Warm" with a subtitle "Thermal Insulation."
Two boxes of Blackrock Light metal-free defense product on a dark surface.
Two boxes of Blackrock hygienic protection wipes with blue and black packaging on a black background.
Two black and orange boxes of Blackrock thermal insulation product with branding, logos, and the slogan "Built to Work" visible on the packaging.
A person wearing black tactical boots and camouflage pants standing on rocky ground in front of a metal fence. The overlay text reads "B Light" with a hexagon logo and "Metal-Free Protection" underneath.

SERVICES

Brand Proposition

Market Research

Packaging Design

Motion Design/animation

Photography

Design for Print

Web design and build

A construction worker sitting in a yellow construction vehicle in front of scaffolding and brick building, with a logo and the words 'BLACKROCK' overlaid on the image.
Black delivery van with the logo and name 'Blackrock' parked in a dimly lit underground parking garage.
A red background with a white and red geometric graphic in the center. The graphic resembles a hexagon with interconnected lines forming triangles. Around the geometric shape are the words: WARMTH, COMFORT, ANTI-CUT, WATERPROOF, DEXTERITY, GRIP.
Black safety helmet with a pink and white logo on a pink background.
Close-up of a textured black surface with a raised lock symbol embossed in the center.


“We’d worked with Truth Creative on several previous branding and packaging projects and they’d hit the mark each time, so we had no hesitation in approaching them with this project. Blackrock now has a new, stronger and more industrial identity that better reflects what the brand stands for – exactly what we were looking for – and feedback on our completely overhauled packaging and online presence has been wholly positive from both existing and new customers.”

RoDo Managing Director, Gary Bent.

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