Reebok Archon

Train hard.
Compete with the best.

Reebok developed a new digital fitness product to support end users with a full assessment tool and online training activity. The concept: based around an app that allows users to track and compare their fitness levels in a competitive fashion; has looked to re-define how consumers measure their fitness levels and achievements.

Truth was tasked with bringing the concept to life through a flexible brandmark; whilst ensuring alignment to the core Reebok brand identity. We developed a logo inclusive of typography, colour palette and a visual language targeting all fitness fiends and personal trainers.


"The identity needed to be dynamic, powerful and motivational and work hard in the digital spaces it would predominantly occupy."

Darren Scott  – Founder, Truth.