Compete with the best.
Reebok developed a new digital fitness product to support end users with a full assessment tool and online training activity. The concept: based around an app that allows users to track and compare their fitness levels in a competitive fashion; has looked to re-define how consumers measure their fitness levels and achievements.
Truth was tasked with bringing the concept to life through a flexible brandmark; whilst ensuring alignment to the core Reebok brand identity. We developed a logo inclusive of typography, colour palette and a visual language targeting all fitness fiends and personal trainers.