Truth Towers: Agency Roundup 2017.
As the year draws to a close; I’m tasked with reflecting on our agency, our clients and the nature of our business in 2017.
We started the year with what was possibly, the quickest, most efficient and comprehensive branding strategy to turn Metronet into M24/7. Supercharged and fast tracked, our strategic solution saw the brand evolve into an end-to-end connectivity and internet infrastructure brand with both ambitious but achievable growth targets.
Another rewarding rebrand that also launched in January this year was Shaws of Darwen, seeing the business acquired by a US-based bathroom and kitchen company at mid-point. Our work with Shaws has continued during 2017 with a focus on an online toolkit for the global distribution network and digital outreach delivered by our social media team. We culminated our work with them this year by celebrating the success of the business with David and his team at the annual Kitchen and Bathroom Designer Awards in London last month.
We also saw the rebrand and website rebuild of Global Adventure Challenges. What a fabulous business - grown from delivering outstanding travel experiences for consumers looking to raise money for charities across the UK. The branding was so far removed from the experience that we delivered a re-engaged brand strategy and proposition, alongside a complete re-design and development build of the website. We met with the team at the start of December and they told me they were on track for their best trading year on record! It’s moments like this that makes us love what we do.
We met another tech company in March this year, LIMA and after a series of discovery workshops and evaluation of the brand - we worked closely with the senior management team to reinvent the business’ selling proposition and then ramp up their digital engagement. December saw myself and Darren at LIMA’s 20th anniversary black tie event - a great achievement by Lisa and her team at LIMA and very proud to play our part in it.
2017 saw a large part of the year working with high street and online retail jeweller, Warren James. Its founders have grown an incredibly successful business over the years but they didn’t see how they could turn their offer into a compelling brand proposition. Darren and I spent a great deal of time working with the business’s founders and its senior management team to deliver a re-branded identity and launch campaign that went live in October this year. The roll-out is pretty monumental, and has built upon our previous digital outreach campaign work for the business over the last couple of years.
We’re incredibly lucky at Truth to work with some fantastic clients, who bring us a great deal of reward for the work we do. This year was particularly rewarding in seeing the long-anticipated launch of University Academy 92; inspired by Gary Neville and his fellow Class of 92 teammates. The game-changing university will not only bring regeneration to Trafford, but also change the way in which young people are educated. Backed by the University of Lancaster and Microsoft - the institution will focus on developing self at the core of its curriculum and deliver industry co-written courses for a new generation of graduates in the UK. Having worked with the team for 18 months prior to launch, it was with incredible pride that I saw the whole agency pull together a triumphant launch. It’s fair to say I’m looking forward to what 2018 will bring in the world of UA92…
It would be remiss of me at this point not to mention the snap election in May that brought with it a host of uncertainty. I’m sure like other business owners, we need to focus on the best possible outcome for the UK and drive our industry forward. There have been too many Manchester agencies who have folded in a tough and unpredictable climate, as well as marketeers who have found themselves back in the job market. I do believe however, that we as an industry, and a nation, have a world of opportunity to continue along a growth trajectory despite the challenges that might lie ahead.
We close the year with a healthy volume of projects in the pipeline and look forward to our continued relationships with some outstanding businesses: Wates Construction, Crawford Healthcare, Campanile and Emma’s Diary to name but a few.
I am incredibly proud of our agency and the team who help support our business - thank you to every single member of Truth, you’re a fabulous bunch and we couldn’t do it without you.
All that remains is to wish you a very Merry Christmas and a great 2018.