The Authentic Food Company

The art of keeping it real.

The company has operated from its family routes for over 25 years and Truth worked to deliver the brand strategy, positioning and identity that supported the diversity of product offering as well as ensuring future commercial opportunity. 

Over a period of ten years we have worked closely with the team to delivery a wide range of collateral both on and offline. Ranging from highly creative NPD concepts for retail to strategic sales collateral and internal comms.

Truth styled, art directed and managed the food photography for use across all marketing and packaging collateral.


Truth has worked with the team at AFC since its inception and supports the business with a variety of both B2B and B2C activity.

Corporate Branding


"We are extremely proud to have worked with such a wonderful family for 10 years during their most successful and exciting period as a business."

Darren Scott – Founder, Truth.

Product Photography

We captured the authenticity of the dishes using mouth-wateringly seductive, vibrant and fresh photography.