Branding

The loves of our branded lives...

The loves of our branded lives...

Some people are quite open about it. Some shout it from the rooftops. Some deny it and remain in the closet. But, I know that everyone has a brand they love, and what fascinates me most is the reasons why. Is it the product? Is it the Service? Is it the way they make you feel? We all have our reasons. 

With this in mind and with Valentine’s Day fast approaching I decided to ask the Truth team which brands they are feeling the love for this year. Here is what they said.

Should Tesco rebrand?

Should Tesco rebrand?

On a recent car trip my six year old son, Dylan, recently pointed out to me that he recognised a Sainsbury’s store, ‘because Sainsbury’s is orange’. Being a brand whore this intrigued me and I decided to quiz him further on other brands, and more specifically supermarkets. What colour is Waitrose I asked? ‘Green daddy, dark green’, he replied.  ‘And Morrisons?’, ’Yellow daddy, and green too, but just a bit’, he replied. Asda? ‘Green’. Marks & Spencer? ‘Dark green as well, I know because grandma goes there’.

Why is client servicing so integral to agencies?

Why is client servicing so integral to agencies?

There’s no denying the importance of the  your customer has. So as an agency that creates brands and the experience of them, our own customer know-how is paramount to any level of success.

Many agencies often miss the importance of client servicing, but to enable a high level of client retention, it must be an integrated aspect of any agency offer.