Warren James Jewellers:
Spread the Sparkle Campaign
Our Facebook campaign, ‘Spread the Sparkle’, for Warren James was designed to encourage consumers to share their fondest memories and nominate a loved one that they felt deserved some sparkle in their life. Each week, jewellery was gifted to the most stand-out stories to help celebrate the memories shared on the page.
The quality of Warren James’ products rivals that of more expensive brands but its core audience was typically the more budget-conscious shopper with less disposable cash to spend. Expanding its target audience was thus a key objective of our campaign - presenting the brand as less of a commodity reseller and more of a well-loved retail experience amongst consumers of varying tastes and budgets.
Truth created an entirely new content strategy, tone of voice and visual experience, including the design and implementation of new brand assets to reflect the genuine quality of the products. Assets included:
– Fun facts / style tips
– Inspirational quotes
– Product comparisons
Our 4-week Christmas campaign achieved: