Show Business

A rebrand to inspire.

Show Business is an independently-owned interior design company specialising in supplying bespoke interior design solutions for the UK housing-development market.

Founded in 2000 – with over twenty years making houses, homes – Show Business’ Development Director reached out to Truth as the group wished to elevate awareness of its brand offer to ensure maximum appeal to its clients.

Modern office space with a dark patterned wall, brown leather chair, desk, laptop, and black adjustable desk lamp, with the words "Show Business" prominently displayed.
Black background with white text that reads "Show Business"
Number five in black on a gray background.
Image of a pink background with a large outlined letter 'S' in the center, overlaid with a grid pattern.
The logo of SHO BIS, with the text 'SHO BIS' on the left and a stylized 'D' shape with 'SHO BIS' inside on the right, all in white on a dark background.
Designs and material samples for interior decoration spread out on a table with the words "We turnspaces into possibilities" overlayed.

In this context, Truth conducted a Brand Lab, which informed the brand proposition and rebrand, including a distinct identity system to wholly reflect its position in the market;

In this context, Truth conducted a Brand Lab, which informed the brand proposition and rebrand, including a distinct identity system to wholly reflect its position in the market; the foundation to enable growth and facilitate new products and services in the longer term.

Chart displaying diverse paint colors, with the top row labeled as classic black, heritage stone, rose pink, and jade green.
Comparison of living room illustrations, left side in pink with line art icons of magnifying glass with eye, light bulb, rolled rug, curtain, armchair with books, and picture frame, right side in dark gray with outlined living room scene of a mirror, framed art, bookshelf, sofa, and potted plant.

SERVICES

Brand Positioning

Brand Identity

Tone of Voice

Copywriting

Digital Outreach

Design for Print

Web design and build

Collection of branding presentation slides featuring logos, typography, color systems, and interior design images, with a mix of black, white, and pink backgrounds.
Magazine cover titled 'SHOBIS' with a subtitle 'Interiors to Inspire'. The cover features an interior space with a beige armchair, a gray sofa with patterned pillows, large green plants, and wooden accents.
An open magazine or brochure on interior design with a two-page spread. The left page features the title 'Biophilic Design' with text about the trend and a small rounded photograph of plants. The right page displays a photo of a cozy interior corner with a potted plant, a modern white chair with green patterned pillow, and wall decorations, alongside a quote about recognizing the impermanence of modern life.
Multiple smartphones displaying interior design websites on a dark background


“The team at Truth brought an approach to the process of our rebranding that managed to deftly combine both empirical insight and creative flair in a way that delivered results that elevated our marketing proposition in a way that felt distinct and readily ‘us’. Their guidance throughout was both pragmatic and progressive; they delivered what they set out to do and we always felt ourselves in the hands of an adaptable, authoritative and professional agency.”

Tris Evans – Director at ShowBusiness Interior.

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