Make your move
Sheffield Business School is in the top 6% of business schools worldwide, and has purposefully avoided sub-branding with Sheffield Hallam University to avoid fragmentation.
The School tasked Truth with creating a new brand identity with a strategic approach and campaign concept, that would be rolled out across OOH and digital.
The campaign entitled ‘Make your move’ empowers the dreams of prospective students by arming them with the tools they need to drive their ambition, through an exciting new dedicated environment, with strong ties to businesses, big and small.
What we did
We created a suite of photographic portraits using real student ‘heroes’ who would become the face of the campaign and represent the breadth of what Sheffield Business School has to offer.
The blocky styling used in our creative is a direct reference to the new Langsett Building, which became the home of the Business School in 2025 and is the inspiration for our new brand identity.
New brand Identity
Messaging & tone of voice
Strategic planning
Photography
Style guide
Services
Social media content
Outdoor advertising
Digital advertising
Copywriting
Film
