Rewind 4 years and I'm leaving uni with liver on the brink of failure, but a head filled with ambition, I'm leaving uni with 89 other communication design graduates, from a university that's one of the 130 higher education establishments in the UK. A few quick sums tell me that's a hell of a lot of competition for a coveted design role, a role that I've just spent more money than I've ever seen learning how to do…
The valued support of our amazing clients and peers has elevated us to the dizzy heights of the No.7 on the Elite Agencies Table which means we are not only ‘excellent at what we do’ but we are also highly valued by our clients. This is clearly reflected by our position of 3rd on the Client Satisfaction Table. It is this number that really means the most to us, with client satisfaction and personal service being our priority.
On a recent car trip my six year old son, Dylan, recently pointed out to me that he recognised a Sainsbury’s store, ‘because Sainsbury’s is orange’. Being a brand whore this intrigued me and I decided to quiz him further on other brands, and more specifically supermarkets. What colour is Waitrose I asked? ‘Green daddy, dark green’, he replied. ‘And Morrisons?’, ’Yellow daddy, and green too, but just a bit’, he replied. Asda? ‘Green’. Marks & Spencer? ‘Dark green as well, I know because grandma goes there’.
It amuses me (and baffles me) how little understanding so many people have about the role of designers and design agencies. I have been asked so many times – but what do you actually do? So I want to explain one of the most important ways in which design agencies support businesses – through growing and developing brand identity.
There’s no denying the importance of the your customer has. So as an agency that creates brands and the experience of them, our own customer know-how is paramount to any level of success.
Many agencies often miss the importance of client servicing, but to enable a high level of client retention, it must be an integrated aspect of any agency offer.