A thought leader is an individual or firm recognised as an informed opinion leader, and the ‘go-to’ person in their field of expertise. They are not only the trusted sources that move and inspire others; they turn ideas into reality and know how to replicate success.
Many modern brands have become mini-religions or achieved cult status. Social media has allowed brands to offer themselves up to be worshipped.
Brands have followers, fan pages and every retweet effectively makes you a preacher for your brand of choice.The passing of the collection plate has been replaced by subscription fees, and baptism by loyalty schemes as brands encourage consumers to commit and to spread the gospel of their brand.