A brand is often thought of as a logo.
It’s very true that a logo is an integral part of any brand and should be a badge of honour, but a brand is so much more than this.

A brand is the clothes your organisation wears. It encompasses every single aspect of your operation, and the touch-points of your organisation to both customers and internal teams.

It includes your visual identity, but also how you do business and what you deliver in terms of products, services and most importantly, experience.

Following Sinclair Pharma’s participation in a Truth Creative Brand Lab, the team at Truth has developed a new brand identity - Sinclair - and the business is in the process of implementing the change.

As a father of two children – one in high school and one in junior school – I often get frustrated with some of the subjects that they are being taught in school. When I ask my kids how their school day went, I often get the reply of ‘borrrrrrring!’ and ‘I don’t see why we have to learn about…’ now you can insert the standard things we all probably said as a student here – for example; Shakespeare, algebra, drama, religion, and dance. Yes, we have all been there, but on reflection these WERE things I said as a child, and I am over 30 years out of high school. So what has changed? Well, the world certainly has, our approach to life certainly has, and the world of work and the roles within it are completely different. So why has The National Curriculum for England, which the Education Reform Act first introduced in 1988 not re-focussed its priorities in line with societal needs?

Five ways to drive engagement in independent schools.

Now just to be clear, I have never met James Dyson, I don’t know him, but I do like him. My perception of him is largely based on my experience of using the innovative products designed and developed by his company – Dyson. I own one of his distinctive Vacuum cleaners which I am careful not to call by my usual term of ‘a Hoover’. Does anyone actually say ‘I Dysoned the living room’. No, probably not, but if anyone is going to replace Hoover as the general term for a vacuum cleaner, it will likely be Dyson. His drive to improve and reinvent the less glamorous, but no less important everyday technologies is commendable. I also find his passion for simple, highly functional human centred design really inspiring.

As designers, there is always a temptation to design products, spaces, experiences or branding that we would want ourselves and our peers will respect us for. This approach can often lead to beautifully designed solutions that brilliantly solve the wrong problem. The result is a product that has an initial wow factor, but totally misses the mark when it comes to solving the real underlying issues that need to be addressed. Consumers rush to engage or adopt the newly created piece of eye candy, only to be left disappointed or underwhelmed by the dream they were sold. The inevitable backlash from any bad design is often very expensive and sometimes catastrophic and underlines the maxim that bad design is significantly more expensive than good design.

What can you learn from the triumphs and successes of the world’s biggest brands? Take a look and then speak to Truth about bringing your big brand ambitions to life.

Truth Creative has supported UA92 with the launch of Make It For Real (MIFR).

Companies with a strong employer brand see 50% more applicants (Source: LinkedIn) compared with those who don’t. But what is employer branding and why is it different from a company brand?

In reality, both employer brand and core brand are interlinked – but they do have autonomy. Whilst your core brand should reflect your business and its objectives, it should also resonate with your consumer audience. It should give them a compelling reason to believe what you have to say is true and should reflect the whole buying experience: from online research, to customer services, to product and aftersales.

Manchester based creative agency Truth Creative has supported the brand launch of My First Five Years, an upcoming parenting guidance app from Early Years entrepreneur Jennie Johnson MBE.

Truth Creative hosted a pro bono Brand Lab with the Foundation 92 team, enabling them to participate in an exercise to understand the best way to maximise the impact of the charity’s engagement with key stakeholders.

In the second quarter of 2020, we were approached by a global pharmaceutical business to shape the brand positioning for four products within its portfolio.

Digital consumption has never been more prevalent than it is now. Over the past 12 months, we saw remarkable levels of global growth with social media delivering some of the most impressive numbers. Users increased by more than 13% and almost half a billion users joined social media, taking the global total to 4.2 billion in early 2021.

International executive search consultancy Hedley May recruited Truth Creative to develop a distinctive brand proposition and identity that will help to define its place in the global market.

Truth Creative delivers brand identity and strategy for AIM-listed Time Finance.

It’s always difficult to sum up an entire year – but this year was beyond exceptional. I don’t think anyone could have predicted what would happen to our world (unless of course you are Bill Gates) but it’s fair to say that whilst I will be happy to see the back of 2020, it wasn’t without its moments of pride either.

Truth Creative has supported Manchester High School for Girls (MHSG) with an innovative digital open event and marketing campaign.

Truth Creative has completed a lockdown rebrand for London-based cloud and tech events company Sleek, providing The Sunday Times Virgin Atlantic Fast Track 100 firm with a dynamic new identity matching its rapid success story.

Truth Creative supported University Academy 92 (UA92) in preparing to safely welcome new and existing students to campus as it reopened for the first time since lockdown measures were eased this September.

Truth Creative has provided strategic branding and business support to global premium breast implant provider GC Aesthetics, launching a series of innovative new products and a revolutionary augmented reality app allowing patients to see how they will look after surgery.