Manchester Comedy Festival
The Manchester Comedy Store delivers the annual Manchester Comedy Festival that runs for around 3 weeks annually. Featuring over 200 acts at around 25 venues around the city.
The previous 2009 campaign received creative industry accolades, consumer awareness was incredibly low and as such the business was looking for a return on investment for the 2010 event.
Truth created a brand identity that is designed to make you smile. It’s that little ray of sunshine in what can sometimes be a wonderful, but quite grey city.
We also created a launch campaign and a bank of assets for the client to work through internally, ultimately keeping budgets maximised in doing so. The branding then carried through for the 2011 event, given its success in terms of ticket sales.