Issviva-Web9.jpg

 

 

 

Issviva by Essity

Empowering women to own their menopause.

Part of the ESSITY group, Issviva is a new brand within the portfolio, with a mission to create a better, modern, menopause that allows every woman to take control and be ready for their new life phase. It does this through three core pillars: community, education and product solutions.

 
 
 
 

Truth was appointed lead brand agency in Q4 of 2022; driving campaign strategy for digital outreach, content and a new ambassador programme.

 
 
 
 
 
 
 
 
 
 

SERVICES

Campaign Strategy and Concepts
Cross-channel Digital Assets
Film and Motion
Social Media Content Planning
Ambassador Programme
Quarterly Business Growth Lab™

 
 
 
 
 

RESULTS

Quarterly Platform Growth across Facebook and Instagram:

+ 2.1 million reach on Facebook
+83% profile visits on Instagram
Page likes: +34% and +35% across Facebook and Instagram respectively
Reels: 6.7k average organic reach
+154% paid reach

NPD pipeline and marketing initiatives for the next six months planned following Growth Lab