CEM – Centre for Evaluation and Monitoring
Learning the lockdown lesson.
CEM (Centre for Evaluation and Monitoring) is an established organisation working with over half a million learners across the UK to support baseline testing and maximise student potential through its data and insight. CEM approached Truth to support its big campaign looking at the impact of COVID has had on wellbeing for teachers and students. The campaign, split into two parts – needed to drive initial recruitment to the study. Truth needed to create impact and messaging that could support lead-gen enquiries to the website.
Campaign Visuals
