Shaws of Darwen
Looking to the past to craft the future.
Shaws of Darwen is a business founded on the manufacture of quality hand-made fireclay sinks in the North of England. Since 1897, the company has prided itself on being ‘easy to do business with’: fusing beauty with the utmost practicality and reliability.
Shaws was looking for growth over the next three years through brand exposure with an evolved visual identity, which will enable exportation/development of local and international markets.
Truth was briefed to embark on international research programme to understand both market demand and distributor requirements to consolidate brand efforts across the globe. From this insight Truth has progressed a full brand and value proposition programme, informing the brand identity and consistent tone of voice.
Our work to date has included web design, trade and consumer literature, corporate literature, digital outreach strategy (to increase consumer engagement and push-pull strategy) and brand integration. 2017 will see the brand launch alongside a defined global toolkit for brand visibility and desired increase in market share.
The commission marks the company’s 120th birthday and also includes a new website, marketing collateral, international partner toolkit, social media, blogger and international media outreach.
Drawing inspiration from the original logo design, created in 1897, and using period typography, the new logo is instantly recognisable and will serve to operate as a mark of quality, across all of the Shaws of Darwen product ranges.
“The Shaws of Darwen brand is defined by its authentic British heritage and is recognised globally by its distinctive blue diamond mark.
It was our challenge to bring the branding up to date, whilst retaining its heritage. The beauty of the new logo is that it looks like it’s always been here, classic, timeless and completely future proof.
All touch points are now consistent and the brand experience is aligned with the quality and craftsmanship associated with Shaws.”
Darren Scott – Founder, Truth.
Photography & Film
“Working with Truth was a real pleasure, they understood that being old doesn’t mean you have to be old fashioned.
This is an important milestone year for us as we celebrate our 120th birthday; it felt right that we invested in a new, updated brand identity to best reflect our history, age and values. This has been received very positively by our global distribution partners and customers and will help underpin our business growth strategy.”
David Dare – owner & CEO, Shaws Of Darwen