Powerful Problem Solving
Solve any problem with design thinking and Truth Labs.
Truth Labs are a series of Brand Aid™ tools developed to help businesses quickly define, create and implement, clear and effective strategic solutions to any problem without investing months of time and resource. By combining the power of ‘design thinking’ with the efficiency of Design Sprint Methodology, Truth Labs can empower your team to define new ways to hack into real business growth.
Why it works?
Time is money, so it’s frustrating devoting resources to a product, service or business challenge only for it to reap little rewards or even fail.
Truth Labs consists of a suite of structured ‘design sprints’ designed to replace unstructured discussion with clear process.
They are perfect for businesses that are being held back because they fail to make decisions or implement change effectively. They allow you to filter through the noise and make well informed decisions, fast and as a team.
Powerfully Focussed Tools
Truth Labs use the power of design thinking to focus on specific pillars of business success.
Hacking business growth
Identify, solve and test solutions to problems you didn’t know you had with a Growth Lab Sprint.
Each Sprint is designed to quickly define and identify strategic solutions to problems linked to the day-to-day running of any business. Whether, identifying your audience, developing new products, Pivoting in a crisis, or simply optimising your efficiency, we have a ‘sprint’ or workshop to quickly and effectively reach the outcomes you need.
Build powerful brands.
Establish, explore or reinvent your brand, your offering, or your audience, quickly and effectively with one of our Brand Lab Sprints.
Each Sprint is designed to quickly define and identify strategic solutions to problems linked to the life-stages of any brand. Whether, defining a name, establishing a proposition, or identifying your audience, we have a ‘sprint’ or workshop to quickly and effectively reach the outcome you need.
Create powerful products
Quickly imagine, design and test, powerful digital solutions that inspire real business growth with one of our Digital Lab Sprints.
Each Sprint is designed to quickly identify and re-imagine powerful digital solutions we can improve or implement to inspire growth. Designed to improve user experience and engagement in the digital space, our sprints cover everything from UX and UI to App and Web Prototyping.
“A 5% increase in customer retention can lead to an increase in profits of between 25% and 95%”
Harvard Business School.
What are the big benefits of a Truth Lab?
Every voice and opinion is equally valuable.
A good idea doesn’t care who has it. The process removes the fear of speaking up, and often extracts the most powerful ideas from the people with the least power in the room.
Failing slowly is always very expensive.
Quickly and easily get to actionable outcomes that can be tested, measured and refined before the costly process of implementation, rollout and marketing.
Harness the power of teamwork.
Rapidly assemble and mobilise a powerful team to solve the specific task at hand. It encourages ‘positive friction’ but bypasses egos and echo chamber mentality.
Clearly defined strategic outcomes.
Develop outcomes that everyone has agreed should be implemented. The process makes everyone in the room a positive advocate for implementing the change.
“Big problems are usually lots of easily solved problems stuck together.”
Darren Scott – Founder, Truth Creative.
Working with us.
We work with you to assemble the right team for the sprint and help achieve the best possible outcome. We facilitate and guide you through the disciplined process that identifies new ideas, and plans efficient ways to implement them, quickly and effectively.
The process is usually inspiring, motivating and a very positive team-building experience.
Truth Labs work for…
Businesses that are open-minded to exploring positive change.
Businesses who struggle to make decisions and agree.
Businesses who are looking to improve what they offer and grow.
Businesses that need to rethink their strategic direction.
Businesses looking to develop or validate new products and services.
Truth Labs are NOT for…
Businesses with no desire to implement new ideas.
Businesses who want to work harder and not smarter.
Businesses that believe they don’t need to innovate to move forward.
Businesses that don’t value the expert opinions of their team.
Businesses that don’t like to be challenged.
Looking to inspire business growth?
To find out more about how Truth Labs can enhance your business objectives, talk to us...